Companies don’t plan to fail, they simply fail to plan. Many of the small to medium sized business owners that I meet have traditionally paid very little attention to planning. It is difficult, the thinking goes, takes resources and is not necessary for their business. It is something that large companies do. I’ll put aside for now the question of whether those large companies got large by planning in the first place and start by taking a look at the validity of the other three objections and suggesting some techniques for overcoming them. | |
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It is tempting to think that anything can be accomplished simply by throwing more people at it, but some things just can’t be hurried. When planning projects and scheduling, always keep in mind the maxim “nine women can’t have a baby in one month”. | |
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People often tell me that they don’t take credit cards and act as though it is somehow beneath them. Lawyers, in particular, have told me that they feel that it is in some way inappropriate. | |
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If asked, most of us would say that our business was focused on what our customers need. The reality, however, is often a little different as many businesses tend to spend more attention on their own issues than they do on their customers’ needs. | |
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You say you want recurring revenues and you know that is the way to build equity in your business…yet you spend your time and energy on your product sales and somehow your service revenues don’t grow as fast as you would like. | |
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