Companies don’t plan to fail, they simply fail to plan. Many of the small to medium sized business owners that I meet have traditionally paid very little attention to planning. It is difficult, the thinking goes, takes resources and is not necessary for their business. It is something that large companies do. I’ll put aside for now the question of whether those large companies got large by planning in the first place and start by taking a look at the validity of the other three objections and suggesting some techniques for overcoming them. | |
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One of the most easily identifiable risk factors facing any company is the loss of a major customer. It is one of the most alarming things that can happen in business but as with any risk factor, there are ways to minimize the risk beforehand and processes that can be implemented if it does occur. In this article, I will look first at some things you can do to minimize the risk in the first place and then go on to look at how to react when it does happen to you. Planning ahead is critical but with a little effort the damage can be significantly reduced. |  |
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| Here’s an interesting definition of Marketing. I don’t know where it came from or who the author is, but it certainly describes the different disciplines involved in marketing in a succinct and entertaining fashion - tying together advertising, promotion, publicity and PR in the context of one event. | |
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When tough economic times arrive, there are so many different actions that business owners need to take that it can become bewildering. What is needed is a road map and here is a checklist of 50 important items for surviving and prospering in a challenging economy. | |
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